You worked hard thinking of that perfect name for your restaurant, you spent a small fortune and countless hours marketing that name, and because of all your efforts that name has developed a great “buzz” and reputation in New York. . . and less than a year later another restaurant opens up in NYC with almost the same name as yours! To make matters worse, people are now going to that other restaurant thinking that it’s yours! What do you do?

If you had your restaurant’s name “trademarked,” you would call your attorney, he/she would draft and send a “cease and desist” letter to your competitor, and you would put that competitor out of business or at the very least force them to change the name of their restaurant.

GENERAL RULE: Trademark registration for the name of a restaurant or bar should be done for EVERY establishment so long as it can be done.

A trademark is any word, name or symbol adopted and used by a person (or that person has a bona fide intent to use that word, name or symbol and subsequently does use it) that identifies and distinguishes his or her goods or services from those manufactured and sold by others, and indicates the source of those goods or services. Names of restaurants, as long as they are not generic or merely descriptive, are terrific candidates for trademark registration. Additionally, a trademark is considered an asset which is not only valuable to a business but invaluable to a business if you are considering opening more than one establishment with the same name or ultimately licensing and/or franchising your concept.

In the highly competitive restaurant industry, owners must take steps to protect their proprietary information, such as recipes, techniques, concepts and strategies from theft by former employees. Trade Secrets are any type of information that provides the owner of that information with a competitive advantage as a result of the information not being generally known and readily ascertainable by others.

GENERAL RULE: An owner should protect Trade Secrets with Confidentiality Agreements and take all measures necessary to keep such information secure from disclosure.

Employees who are involved with proprietary information, as well as managers and restaurant executives, should sign confidentiality agreements. In pertinent part, the confidentiality agreement should state the general information that is considered trade secret and should further state that any use or disclosure of this information, other than that specifically allowed by the employer, will be considered a breach of confidentiality and shall subject the employee to legal action and any damages.

As further protection, confidential documents containing recipes, concepts and techniques should be marked “Proprietary and Confidential Information; do not copy or distribute.”

Remind departing employees in writing of their continuing obligation to the confidentiality of the Trade Secrets of your company and have them return all manuals and documents they have in their possession when they leave your employment.

An experienced restaurant employment attorney can draft the appropriate confidentiality Agreement for your specific establishment and can develop a program for you to implement which will maximize your chances that such information will remain confidential and be classified as Trade Secret.

The New York City Mayor’s Office published a terrific guide that should be read by all indiviudals that own, or plan to own, a restaurant in NYC.   Its a terrific resource for the basics of NY restaurant ownership.  Here’s the link to the guide:

http://www.nyc.gov/html/records/pdf/govpub/2737nycrestaurantguide-81606.pdf